Insights and analysis on AI-driven travel, destination data, and what tourism organisations need to do to stay relevant.
AI-led planning has changed the rules of destination competitiveness: who gets recommended, who can answer accurately, and whether the answer can be trusted.
AI does not answer from inspiration. It answers from what it can read. This month we look at what that changes for destinations.
Why the shift from search to AI-led travel planning changes everything, and what destination organisations need to do about it.